Onsite Video Style Guide

In this article, we will explore the most popular video styles used in B2B settings. By understanding these styles, you can effectively leverage videos to instruct, promote products or services, educate your audience, capture events, and more. Additionally, we will discuss elevated onsite video productions that go beyond the traditional marketing approaches, utilizing augmented reality, virtual reality, and green screen techniques.

Typical Onsite Video Styles:

1. Corporate Videos: Corporate videos serve various purposes such as providing instructions, promoting products or services, or offering an overview of a company and its culture. These videos are an effective tool for showcasing your brand identity and values to potential customers and partners.

2. Educational Videos: Educational videos can be standalone or part of a series, aiming to educate and train viewers. They are particularly useful for onboarding new employees, explaining complex processes within your company, or educating your target audience about why your product is the best solution for their needs. By sharing valuable knowledge, you establish yourself as an industry expert and build trust with your audience.

3. Event Videos: Event videos are ideal for capturing special occasions like tradeshows, meetings, and conferences. By documenting these events, you can extend their reach and engage with a wider audience. Event videos can also serve as valuable promotional material for future events, showcasing the excitement and value attendees can expect.

4. Explainer Videos: Explainer videos focus on educating viewers about specific topics, processes, products, or areas of expertise within your company. They use concise and engaging storytelling techniques to simplify complex concepts and capture the viewer's attention. Explainer videos are particularly effective for introducing new features, demonstrating product usage, or highlighting your company's expertise in a specific domain.

5. Training Videos: Training videos provide step-by-step instructions or guidance on particular processes or tasks within your organization. They are valuable resources for employees, partners, or customers who need to learn how to use a product, navigate a system, or perform specific actions. By providing comprehensive training videos, you empower your audience to utilize your offerings effectively.

6. Product Demonstration Videos: Product demonstration videos showcase the features and benefits of your products in an engaging and visually appealing way. These videos are instrumental in capturing the interest of potential customers by demonstrating how your product solves their pain points. Well-executed product demonstration videos can effectively communicate the unique value proposition of your offerings.

7. Testimonial Videos: Testimonial videos are powerful tools for building trust and credibility. By featuring customer experiences and reviews of your product or service, you provide social proof and showcase real-world success stories. Testimonial videos humanize your brand and help potential customers make informed decisions based on the experiences of others.